What is Quiet Luxury?
Quiet Luxury is a fashion trend characterized by high-quality clothing with a timeless aesthetic and no ostentatious logos. This style favors sobriety, minimalism and understated elegance. Quiet Luxury clothing is designed to last, using luxurious materials and impeccable cuts.
Origins and evolution of Quiet Luxury
The Quiet Luxury trend has its roots in the 2010s, popularized by tech figures like Steve Jobs, Elon Musk, and Mark Zuckerberg. These figures embraced simple but high-quality clothing, freeing up their mental load to focus on more important decisions.
Quiet Luxury opposes the ostentatious fashion of visible logos and garish colors. It represents an evolution towards more responsible consumption, valuing sustainability and quality over the long term.
Iconic brands of Quiet Luxury
Among the most representative brands of Quiet Luxury , we find:
- Loro Piana: Known for its cashmere clothing and clean designs.
- The Row: Founded by the Olsen twins, this brand embodies minimalism and quality.
- Bottega Veneta: Renowned for its woven leather bags with no visible logo.
- Jil Sander: Offers clothes with clean cuts and luxurious materials.
Current trends and celebrity influence
Quiet Luxury has gained popularity thanks to TV shows like “Succession” and celebrities like Gwyneth Paltrow and Brad Pitt. The trend is also being promoted by micro-influencers on Instagram and TikTok, who prefer quality and durability over flashy clothing.
Quiet Luxury has become a style choice for those looking for elegance without attracting attention. The clothes are often monochrome, with simple cuts and high-quality materials.
Conclusion
Quiet Luxury represents a return to the fundamentals of fashion, emphasizing quality, durability and timeless elegance. This trend, adopted by all generations, advocates more thoughtful and responsible consumption, far from ephemeral and ostentatious fashion.
